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developing a business strategy

Strategies for Making Your Business More Approachable

Your business wouldn’t mean anything without your customers. If your business is hard to reach and uncommunicative, you’re going to have a difficult time reeling in new customers and keeping your existing ones. Businesses, like people, can drive others away

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dealing with customers

Four Ways to Keep your Customers Coming Back

One of the best ways to keep a successful business running is to improve customer retention. Return-clients are happy clients. This usually means they are in for the long run. Getting loyal customers means you have the potential to grow

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How to Avoid the Common Types of Maritime Accidents

Maritime accidents are sometimes unavoidable, but mitigating risks is always a good way to prevent tremendous damage. In 2017, maritime accidents caused the death of 1,163 people and $197 million in insured losses. Some of these disasters and accidents were

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competition concept with paper airplanes racing

Stand Out: How to Beat Low-Cost Competitors

When you’re faced with business competitors who are willing to bump off their product prices, it’s not always a sound decision to try to beat them at their game. Lowering your prices can be disastrous for your business because there’s

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Marketing plan concept

Marketing Budget Cuts? No Need to Worry

Running a business means having to face a range of challenges. As a business grows, it has to keep up with the rapidly changing markets, invest in new technologies and adapt to new marketing channels. One thing that has never

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